Regulators/ Copyright/ Royalties/ Representation

Regulators

Into

OFcom is a TV regulator established in the UK. It's there job is to regulate the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate meaning their job is really wide range.

Their key role is to stop UK viewer from being scammed or being taking advantages off by television  companies in the UK. While regulating code of conduct for the communications services  to follow. Their roles is to keeps UK audiences safe and protected from offensive material, radio services are also regulated by them.

The creation of Ofcom was announced in the Queen's Speech to the UK parliament in June 2001. However the company was finally founded in December 29th 2003 making them a unique and new organisation that gives the audiences powers to control, what media content is approvable.

Ofcom 10 code of conduct

• Practice to follow 8.12 Telephone calls It is acceptable to record telephone calls for note taking purposes.
• Practice to follow 8.1 An infringement of privacy in connection with obtaining material Ofcom may only consider an infringement of privacy in the making of a programme if the programme is broadcast.
• Complaints in this area may arise through a lack of understanding about what was actually agreed in the first instance.
• In these circumstances, “contribute” can include an interview, live or recorded, or a report of a written or oral statement or comments.
• Broadcasters should take care to report surveys and statistics in context.
• Broadcasters should be aware that there are areas of offensive language and material which are particularly sensitive.
• An image (however brief) that can be seen by viewers is not subliminal.
• This rule does not apply to the founders of recognised religions and/or belief-systems (for example Jesus Christ and Buddha).
• The meaning given in this section does not include comedies, drama or general entertainment programmes demonstrably of a non-religious nature.
• Every complaint or case will be dealt with on a case by case basis according to the individual facts of the case.

Ofcom are relevant to my show Being human since it's a very controversial TV show with explicit scenes and images like: sex, language, violence and more. Additionally to that the TV show is also owned by the BBC primarily BBC3, making most of their content aimed at younger audiences, which makes it more important that the TV programme shown, are regulated by ofcom . Unfortunately  after doing my research on being human, there was no evidence found that supports being as cussed any a  serious offence due to its explicit scene. However there was no compliant for the TV show being human and if they was it was not covered by ofcom;nevertheless if a viewer does get affected or offended by the content in the BBC 3 TV show Being human they have to go the Ofcom's official website to file in there compliances.   

Copyright

Copyright is illegal way from stopping anyone from using or copying your work, while stopping others from copying or taking your work as their own. Copyright links to lot of media content like:films, music ,books , art and more. By using copy you can stop outsider from displaying your work as their own;you even have the power to take it further by suing anyone who tries to use it as their own.Youtube is a great example for this since they fight  plagiarism everyday. Videos are uploaded on YouTube and most of them are infringement. This links to the TV show being human because they also have a copyright infringement on their media products which gives them the right to take down their content that’s being by unknown users.   

Royalties

The music industry depend on royalties generated by the licensing of copyrighted songs as a primary source of payment for musicians.These  are two types of Royalties copyrights:performing artists hold the rights to a particular recording of a song,songwriters hold the rights to the lyrics and melody for  music this is called master recording. Songwriters can only seek copyright for a full song only ,however they cannot divide lyrics and melody into separate rights.An exmple of this can be seen in the TV show being human there their soundtrack is made by artist like “The Prodigy” which BBC used for there TV show being human.They got hold of this artist soundtrack by buying it online .

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Representation

Humans representation for Gender is perhaps the basic category we use for sorting human beings; which is an essential key to our own identities.

But how does the media represent both males and females.

The Media portray Male characters a bit like a lone wolf who does not depend on others to advertise their obligations.

The most unrealistic part of a male presentation is Physique ; the way this is showed in the media makes it hard for normal males to meet the physical attributes displayed on the television screen as well as social media e.g. : Instagram, Facebook ,Tumblr and more. Nerveless the media shows viewers a distorted representation of what masculinity is, which could connotes to them as the norm.

Tough	Don’t get too emotional
Hard	Can carry themselves
Sweaty	smalls and works hard
Dominate	Have social influence on others
Simple minded	Goes with the flow “chilled out ”

This is how Young male perception of masculinity were distorted. To them the denotation of being a man or manning up is very ignorant but that's because they don’t know any better . To them masculinity means not showing your negative emotion around other males ; as well as only have physical attraction to female  ; which means if you don’t fit into the social norm; they would then be cast aside making them an outcast in there on society as well as themselves.Segregation and classification are the two main keys that the media used to represent male by the media.

• Beauty (within narrow conventions)
• size/physique (again, within narrow conventions)
• sexuality (as expressed by the above)
• emotional (as opposed to intellectual)DEALINGS
• relationships (as opposed to independence/freedom)

My example of this can be Singers,Actress as well as models. The all have something in common which is the “Media” ; the media has so much control over female representation it's almost depressing. The media as the power to influence younger female audiences. Making some of them believe what they are saying or reading can be achieved. However it’s all just an illusion created to show false representation of females by the mass media

Kind	Show positive emotions to others
Beautiful	physically attractive to others
Weak	Independent on the opposite sex
Soft	Smooth and comfortable
Fragile	Delicate and glial

Good Representation of Women can be everywhere but it not show or forced on by the media. The way women are now and how they were a few centuries ago is way different; thanks to amazing women who fight  for their right as woman  .

Yet all this is forgotten and suppressed by the media. woman are now surpassed males in education but unfortunately they are still paid less that males.  However women are rising up to the matter and fight again for equality.

Being Human Survey RESPONDENTS

Being Human Survey Analysis

Being Human Survey Analysis

This survey shows that males are the primary audiences for the show, however my research shows it's actually aimed at females viewers ; the cause of this can seen in my survey, where their were more male representative than female making the survey a little bit out balanced.I asked 14 people to answers my survey. Out of those 14 people 64.29% were males and 28.57% females,making other 7.14%.

After asking who viewers prefer to watch the TV show being human with,50% voted that they prefer watching the show by themselves.This understandable since the show is air on BBC3 as well as online after watershed making it only accessible after 9:00 pm ; teenager usually go to sleep really late,even if they had school or college the next day.Which links to the conclusion that they are in their room at night watching the show on their mobile devices or even laptop and other devices ,which is more highly than watching it in the living room by yourself

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This Survey shows that more people care about the character as well as the story than other things,meaning having a character that is both appealing and relatable to the viewers; the story is used to carry as well as develop the characters  with the story line.

Distribution Channels

Infographic for Being Human

Infographic for Being Human

Being Human Targeted Audience profile

Being Human

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Being Human

The purpose of the TV program being human is to provide escapism as well as entertainment for its audiences; I came to this conclusion  after analysing the type of world our three main characters live in.  Using mythical monsters e.g. werewolves, ghost and vampires displays to the audience that the show is based on fan-fictions, fused with a hint of horror and comedy to balance it with the real world. By providing the viewers with mixed genres, encourages the TV show, with various ways to improve or even adapt to its targeted audience. Tully another werewolf befriends George and begins to take him under his wing; shown in season number one, episode number one and  aired On February 1, 2009. What I discovered while watching this TV show is how it displays drama with a realistic approach by giving the characters a dilemma to overcome in every  single episode; this can relate to the viewers, since they have to face that fact that life will challenge them in many ways from: Relationships, work , friends, family as well as society. Gradually the viewers can correlate comparisons between them as the 3 main chapters, whose purposes are to involve the audiences while relating to them; an example of this can be seen in

Season number: 1

Episode number: 2

Air date: February 1, 2009 ;  Another werewolf befriends George and begins to take him under his wing. This episodes purpose was to display loneliness and isolation as well as segregation. By playing on George's  emotion to come into terms with his inner-beast since he's unable to control his transformation; because of this he could not fully relate to the other main characters, who are also suffered from the same dilemma as him. In response to this problem he decided to trust the other werewolf, who was also suffering the same problems of “being different” and not “being human”  but mainly being lonely. Not soon after Tully the other werewolf finally befriends George, while influencing his personality, style and friendship, Causing him to fall other with his real friends in the process. To me the purpose of this episode was to connotes to the relationships between friends  as well as influences your life in the process, which was the purpose of this episode. Overall this TV show was purely made to create a world similar to ours but with supernatural twists intertwined  into it, to entertain the audiences as well as create escapism for them away from their world ; at the same time while adding different everyday dilemma at the start middle of the episode which they have to solve at the end of the episode .

 

Meaning

Audio Codes (Sound)

The sound used in the TV show being human is overly chill yet spooky; which goes with the story's narrative. Depending on the characters' emotions and conditions the soundtrack would change dramatically increased while synchronizing with the character action and state of mind. The sounds used in Being Human are often diegetic but that's solely based on the characters communicating using diegetic sounds or doing everyday activities like: washing  up, walking ,talking and more. Additionally diegetic sounds can be heard by both characters inside the scenes as well as audiences watch the scene on their screen, making it diegetic sounds. Moreover non-diegetic sounds is also a primal factor used in this show; after all this TV program is focused on supernatural, comedy and horror  making non-diegetic sounds more relevant as well as compose.

Visual Codes

Visually the show is well informed using dark shades of lighting, displaying the shows theme which is Supernatural and Horror fiction. By using darker shade it denotes to the viewers that the show is in the horror or even supernatural genre; like the scene where the moon was shown, it was used for the purposes to show the audiences moonlight turns one of the main characters into a werewolf, which was repeated thought out the whole season; every time the audiences see a moonlight scenes that connotes to them that Gorge the werewolf is about to transform  due to his exposure to moonlight which creates panic to both the  viewers as we as the characters in the TV show . Visually the show maintains its colour tone using dark lighting consistently in throughout the show.

Mise en scene

setting

The main setting for the TV show  Being Human is set in 2 main locations  Bristol General Hospital , UK and the home the 3 chapters live in; other times the location can change depending on the characters circumstances and situation; an example of this can be seen in episode 1,2 and 3 where George the werewolf ran into the forest to get away from civilization, so he couldn’t causes harm to any other humans.

Props

Props used in this TV show are basic everyday items and equipment's e.g. keys to get inside the house and more. However props is also used to connect the characters with their in human form.

Makeup and costumes

Makeup and costumes are also basic; for example the vampire called Mitchell, who likes to wear anything black e.g. black shirt, black sunglasses and more; linking to  vampire stereotype, which is they like wearing black;  where on the other hand the werewolf called George who doesn’t really care too much about what he wears, in the show has usually seen with hoods and plane shirts; and finally the ghost girl Annie, who only wore the same clothes that she died in.

Makeup was used very well an example of this can be shown where George was transformed into a werewolf; fake hair was attached to a leather wolf suit, additionally a bit of the transformation was also animated giving it more reason more realism.

Body language

Body language Is used to show the relationships between characters, from hugging to kissing and crying body language this are used to show closeness and emotional connection towards other characters.  

Genre

The genre for Being human is Comedy, Drama, Fantasy and Horror. The audiences denotation for these genres is to see a lot of violence and blood; while displaying fictional characters interacting with the human world. The fact that the show mixed both comedy and horror together ,shows that they want to have a light-hearted TV series yet maintain seriousness needed to keep the audiences interested and engaged.

Gender

The TV show primarily Focuses on the female gender. It does this by focusing on emotional aspects more than physical ; the fundamental base for the show is drama making it more appealing to the female audiences. The primary target audience are females and the genre also contains drama; giving them something to discuss in workplaces with others who are also interested in the show as well.

Age

The tragedy age group for this TV show is ultimately 18 to 30,reason being can be seen in the show, by the content it displays .The show primarily focuses on middle class characters who try to live their lives as close to humans as possible .Following the social economy scale our the characters fall into the” D working class” meaning they are semi and unskilled ,manual workers with basic household needs, which provide them safety.

style & content

Narrative structure  

The way every episodes is laid out in this TV show always seems to have different message directed at the viewers. An example of this can be seen in episode one titled Flotsam and Jetsam

Season number: 1

Episode number: 1

Air date: 25 January 2009 where Mitchell struggles with his growing lust for blood when he's asked out on a date, while Annie has a harder time dealing with her emotions then she came  face to face with someone from her past. George has nowhere to transform.

The equilibrium starts of with both George, Mitchell  moving into their rented apartment, where one of the other character called Annie, who's a ghost reside; this is where everything was balanced and normal even though our characters weren’t .Everyone was happy and at peace with the world even though they were focused to live as humans, they also had to adapt with their  situation; Despite their situation, this is the equilibrium, our characters actually wanted for them as well as  others like them, to live among human in peace.

However all this was disrupted; when George accidentally discovered one of Mitchell's ex after she attending to feed from him. This came to a shock to both the viewers as well as George since she was presumed dead ,as well as announced Dead by the police. After George discovered that, she's not only alive but was also transformed into a Vampire by his best friend Mitchell . Disappointed in Mitchell George decide to confront him about his  uncontrollable lust for blood; which also went against their code of conduct not to harm another human being in cold blood, which Mitchell violated. This is what disrupted their  equilibrium in episode 1.

Despite their issues they were able to resolve it, by having an Intervention with Mitchell.

How long is this programmer and why is it this length ?	The TV programmer runs for 58 minutes . The reason why it’s this long can be seen in every episode, where every episode brings new and different objection and message to the watchers e.g. the first episode show them struggling with their differences.
How often is the programmed aired? once or weekly	Being human is always aired on Sunday meaning every 7 days weekly  it' aired in BBC 3 .
Is the programmed repeated	No its not being repeated on TV or on BBC i player.
On what day and time is the show scheduled	It's showed on Sunday on BBC 3 at
How many series or episode ?	It's  aired on BBC 3 at 10pm every weekend
How often is the programmer scheduled	Every week
What programmes are on before and after it ?	It changes since it's  aired at 10pm  meaning it past watershed; this is where more adult content come up on most channels BBC 3 is one of them. BBC 3 watershed starts at 8pm after shows like  Snog Marry Avoid will then be allowed to air.

Production process

The production process for the script is well made thanks to  Being Human writer and creator, Toby Whithouse ; Toby described his idea as just a quick layout of three characters a werewolf ,vampire and a ghost just sharing a house together;but later on he decided to expand on the story. Cosmetics was used in one of the very first scene where George transformed into a werewolf, additionally computer generated images also mixed which complimented the cosmetic makeup very well, displaying a more smooth so what  realistic transformation.Being Human Youtube Textual analysis